Ministry of State Administration and Local Self-Government of the Republic of Serbia – Department for Cooperation with the Media; special adviser to the Minister
In my many years of experience in communicating public administration reform, I must emphasize that the work of the administration is very complex. Good inter-ministerial coordination and understanding that improving the company’s image is the job of all employees – this is crucial for successful communication.
Although both external and internal communication have been significantly improved, there is still a lack of understanding of administrative language, which still requires a lot of work.
Through the project “Supporting the Visibility and Communication of Public Administration Reform”, the European Union is committed to addressing these challenges. In the previous period, various campaigns were conducted with the aim of bringing the administration closer to the citizens. Wherever we work in the administration, as I now do in the second department (MPNTR), the most important thing is to accept that we are at the service of the citizens, and not the other way around.