FOCUS Conference – Closer to the people

In Southeast Europe, we are witnessing young democracies. We learn through mistakes, and apart from corruption, which as a term is constantly and practically unfortunately happening, public relations in the public sector and public companies were only established a few years ago as an important factor of transparency. From state to state, politicians and those who govern in the public administration system perceive, evaluate and understand the role of public relations and transparent communication differently. That is why I founded the FOCUS conference to give importance to all employees in the communications sector in public administration and public companies in order to understand that everything is constantly changing and that we must constantly, in accordance with the changes, be educated.

The FOCUS conference is a challenge, not in organizational and programmatic terms, but a challenge of understanding through which we want to send clear messages to the general public about the existence and importance of this profession, but also to the political and influential public. From our birth to our departure, each individual is part of the public administration system and therefore it must be closer to the people, it must be simple, functional and efficient. This is not an example in all countries, but due to the development of technologies, European directives and positive ambitions, the functionality of public administration is changing for the benefit of citizens. I thank everyone who has participated so far and those who are yet to do so, everyone who has supported the conference in any way. Public relations, behind which a number of communication tools and techniques are hidden, will be and will remain one of the key factors in the development of public administration, and the transparency of public administration depends on communications.

What you need to know about the FOCUS conference

  • The organization of the FOCUS conference began in May 2017.
  • The first conference was held on December 1, 2017. in Terme Tuhelj in the region of Hrvatsko zagorje - Croatia, and 87 participants gathered
  • The first conference was a one-day conference, and Simon Jones, Director of Westco Communications and President of the UK Local Government Communications Department, and Alessandro Butticé, Journalist, EU Public Sector Communication Specialist, Vice President of EAPO & IC, responded to the invitation to lecture as the first two lecturers outside Southeast Europe
  • The conference started with the panel “Where are we going? Strategic Communications and Public Administration"
  • The second FOCUS conference was held in Sarajevo, more precisely in the municipality of Ilidža
  • The conference was attended by 137 participants
  • A panel entitled "Strategic Challenges of Communications in Public Administration" was held
  • Among the lecturers was the editor-in-chief and director of the daily "Oslobođenje" Vildana Selimbegović, as well as Mr. Ekrem Dupanović, editor-in-chief of Media Marketing magazine
  • The sponsorship of the FOCUS conference in Sarajevo was accepted by the City of Sarajevo and the Municipality of Ilidža
  • At the invitation of the National Academy of Public Administration headed by Mr. Dražen Maravić and in co-organization with this institution, the third FOCUS conference was held in Belgrade with the organizational support of the Mediacraft agency headed by Žarko Simović
  • The Director of the Office for Information Technologies in Electronic Administration of the Republic of Serbia, Mr. Mihajlo Jovanović, also spoke at the FOCUS conference in Belgrade
  • “Innovations in Public Communication in Italy: Examples of Good Practice” was a lecture by Mr. Biagio Carrano, Founder and Director of eastCOM Consulting
  • FOCUS conference was held in the premises of the Club of People's Deputies of Serbia, otherwise the former cinema residence of the historical figure and founder of the Non-Aligned Movement Josip Broz Tito
  • The FOCUS conference was attended by 92 participants and was a one-day conference
  • Under the auspices of the President of the Republic of Croatia Mrs. Kolinda Grabar-Kitarović and the Prefect of Krapina-Zagorje County Mr. Željko Kolar, the fourth FOCUS conference was organized
  • The FOCUS conference was held on 13 and 14 September 2018 and was attended by 114 participants
  • For the first time, Vlatka Šelimber, Advisor in the Office of the Prime Minister of the Republic of Croatia, spoke at the conference on the topic "Public Administration in the Digital World"
  • The Croatian Association of Counties, as well as the Press Clipping agency, supported the FOCUS conference
  • The main topics of the fourth FOCUS conference were related to public administration and digital communication
  • The fifth conference in a row was held in Terme Tuhelj, which has become a traditional destination for the organization of the FOCUS conference, on October 17 and 18, 2019, in co-organization with the Konrad Adenauer Foundation.
  • Speakers at the FOCUS conference: Richard Linning, former President of the IPRA World Public Relations Association, but also State Secretary of the Central State Office for Digital Society Development, Mr. Bernard Gršić and Amela Odobašić, Rapporteur of the International Telecommunication Union Working Group on ICT Accessibility with a disability
  • Participants were introduced to the first pages programmed according to the WCAG (Web Content Accessibility Guidlines) standard. These websites are intended for people with disabilities, and the European directive obliges all state bodies, institutions in the state budget to program the pages in accordance with these standards.
  • COVID-19 changed the way of communication, so the sixth FOCUS conference is organized online and the first is without paying the registration fee




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