Focus 2018 – Tuhelj


Terme Tuhelj, September 13-14, 2018

THURSDAY, September 13, 2018


09.00-09.30 Registration of the participants

09.30-09.40 Ceremonial opening of the conference

Ø  Danijel Koletić, President of the Organizing Board

09.40-09.50 Ivan Radišić, Director of Spectrum Infinity: “One and Only Digital Business Card”

09.50-10.50 Practical examples

Ø  Charles Skinner, Director of Your Reputation Matters: “Ethics & Excellence in PR”

Ø  Marcus Chrysostomou, Senior Account Director at Westco Trading: “Public Sector Communications – Responding to a Changing World”

10.50-11.10 Simon Ferjuc, Director of Tetida: “Perspectives of Development through EU Funds”

11.10-11.40 Coffee break

11.40-12.00 Danilo Burnač, Director of Maribor Water Distribution System Company: “Communication Strategies in the Maribor Water Distribution System Public Company”

12.00-12.10 Miroslav Kabelka, Head of Marketing at Nezavisna televizija: “Role of Regional Media in Public Sector Communication”

12.10-12.20 Introduction to the debate

12.20-13.30 Lunch

13.30-14.10 Debate club “Transparency and Finance”

Ø  Melita Pavlek, General Secretary of the Croatian County Association, & Iva Saraga, Head of Business Communications and Marketing at the Croatian Bank for Reconstruction and Development

14.10-14.50 Debate club “Media Relations”

Ø  Ermina Duraj, Head of the Public Relations and Protocol Department of Primorje-Gorski Kotar County

14.50-15.00 Break

15.00-15.40 Debate club “Digital Communication”

Ø  Lea Stoiljković Medved, Head of Media Relations and Online Communication Service of the City of Rijeka, & Ana Keglović Horvat, CEO at AKH Consulting

15.40-16.20 Debate club “Internal Communication”

Jo Kempen, Executive Director of the Office for Corporate Communications of the Croatian Post, & Rajko Šebek, Executive Director at the Montenegrin Electric Enterprise

16.20-16.30 Break

16.30-17.10 Debate club “Education”

Ø  Mirela Holy, Ph.D., Head of Specialist Graduate Study Business Communication Management at VERN’ University, & Eleonora Albijanić, External Communication Specialist at the Montenegrin Electric Enterprise

17.10-17.50 Debate club “International Relations”

Ø  Ivana Đurić, Head of Communications Department at the Ministry for European Integration of the Republic of Serbia

17.50-18.20 Presentation of conclusions of debate clubs

19.30 Dinner

21.00-23.30 Guitar moments- Terra Lounge cafe




FRIDAY, September 14, 2018


09.00-09.30 Tihana Ela Kružić, Head of Analysis Department at Press Clipping Croatia: “Media Evaluation – Back to the Beginning! How and Why did Things get Complicated?”

09.30-10.00 Vlatka Šelimber, Advisor at the Office of the Prime Minister of the Republic of Croatia: “Public Administration in the Digital World”

10.00-10.30 Krešimir Macan, Communication Expert: “Strategic Public Relations Messages in Public Administration”  

10.30-11.00 Coffee break

11.00-12.45 Panel discussion “Destination Branding”

Moderator: Katarina Miličević, Ph.D., Institute for Tourism

Participants: Martin Baričević, Head of the Municipality of Jasenice and President of the Association of Municipalities in the Republic of Croatia, Božidar Antolec, President of the LAG Zrinska gora-Turopolje and Head of the Tourism Office Lekenik, Peter Misja, Mayor of the Municipality of Podčetrtek

12.45-14.15 Lunch

14.15-15.15 Practical examples – International views on communication

Ø  Amela Odobašić, Dip. CIPR, MCIPR, EACD, Head of Public Affairs at the Communications Regulatory Agency of Bosnia and Herzegovina: “Competencies of Communication Experts in Public Administration”

Ø  Prof. Nataša Krstić, Ph.D., Associate Professor and Head of the Digital Marketing Program Study at the Faculty of Media and Communication of the University of Singidunum and the representative of the National Academy of Public Administration of the Republic of Serbia: “Integrated Communication in Public Administration”

Ø  Urban Kramar, Senior Public Relations Advisor at the Slovenian Municipality of Novo Mesto: “Everything Comes Back”

15.15-15.30 Break

15.30-15.50 Jelena Pavićević, CEO of Benefit Communications: “Why Should Lobbying be a Necessary Part of the Communication Strategy?”

15.50-16.50 Digital hour

Ø  Nikola Ivančić, Full Stack Developer at CodeVision Studio: “My Digital City – Innovative Approaches to Achieving Sustainable Development”

Ø  Goran Denis Tomašković, M.Sc., Executive Director of the Association of Blind Persons Zagreb, & Josip Bukal, Frontend Developer at CodeVision Studio: “European Directive on Digital Accessibility”




16.50 Ceremonial closing of the Conference

             Awarding the Certificate of participation





Video gallery