Hotel Hollywood, Sarajevo – 16. 3. 2018.


8:00-08:45 Registration of the participants

08:45-09:00 Ceremonial opening of the conference

Ø  Danijel Koletić, President of the FOCUS Conference Organizing Committee

Ø  Josipa Terzić Rezić, Member of the FOCUS Conference Organizing Committee for Bosnia and Herzegovina

Ø  Milan Trivić¸ Deputy Mayor of Sarajevo

Ø  Senaid Memić, Ph.D., Head of Ilidža Municipality

Ø  Dragan Ćuzulan, Ph.D., Coordinator for the Public Administration Reform in Bosnia and Herzegovina

09:00-09:15 Amela Odobašić, Dip. CIPR, MCIPR, EACD, Head of Public Affairs at the Communications Regulatory Agency of Bosnia and Herzegovina: “Strategic Communications in Public Administration of Bosnia and Herzegovina”

09:15-09:30 Ekrem Dupanović, Editor-in-Chief at Media Marketing: “Why Should Public Administration and Public Companies Communication Be Transformed?”

09:30-09:40 Vildana Selimbegović, Editor-in-Chief and Director at Oslobođenje: “The Importance of Media Literacy in Public Administration”

09:40-09:50 Smiljan Vidić, MD, Head of Čapljina Municipality: “LAU Project Communication in the Service of the Citizens”

09:50-10:20 Krešimir Macan, Special Advisor to the Prime Minister of the Republic of Croatia for Strategic Communication: ”We are Here For You, Not the Other Way Around – How is PR Changing the Public Administration”

10:20-10:45 Break

10:45-12:30 Panel Discussion “Strategic Challenges of Communication in Public Administration”

Ø  Moderator: Julijana Mikulić Jurković, The Office of the Head of Čapljina Municipality, Department of Local Economic Development and European Integration

Ø  Participants: Admir Katica, Head of the Cabinet of the Presidency of the High Judicial and Prosecutorial Council of Bosnia and Herzegovina, Mirjana Micevska, Head of the Information Service of The Council of Ministers of Bosnia and Herzegovina, Mirna Miljanović, Head of the Public Relations Department of The Republic of Srpska Ministry of the Interior, Iva Saraga, Head of Business Communications and Marketing at the Management Office of the Croatian Bank for Reconstruction and Development, Gordana Jovanović, PR Manager of the Ministry of Public Administration of Montenegro, Gabrijela Petković Jovanović, PR Manager at The Serbian Business Registers Agency, Elvis Mujanović, Advisor for International Development at GIZ Bosnia and Herzegovina



12:30-14:00 Lunch Break

14:00-14:30 Simon Jones, Managing Director at Westco Ltd. and Chairman of Local Government Communications: The Power of Communications in Building Trust and Improving Lives

14:30-15:30 Practical Examples (each for 20 minutes) – the 1st part:

Ø  Melita Pavlek, General Secretary of the Croatian County Association: Lesson on Transparency – Open Budget Challenge

Ø  Katja Fašink, Head of PR for ELES Group: Leaders of the Future

Ø  Nađa Lutvikadić Fočo, PR Director at BH Telecom: Improving the Public Sector Image

15:30-16:00 Alessandro Butticé, Journalist, Expert in Public Sector Communication in the EU, Vice President at EAPO&IC: “The Importance of Transparent Communication in Public Administration and Public Sector Companies”

16:00-16:15 Break

16:15-17:15 Practical Examples (each for 20 minutes) – the 2nd part:

Ø  Almedina Porča, Head of the PR Department of the Municipality of Stari Grad Sarajevo: Communication and Public Relations in the Local Community

Ø  Rajko Šebek, Executive Director, and Eleonora Albijanić, External Communication Specialist at the Montenegrin Electric Enterprise: ”Facebook Comment: You Will Not Believe, Someone From Electric Enterprise Replies on FB in the Evening :-)”

Ø  Drago Martinović, Ph.D., Director of the Civil Protection Administration of the County of West Herzegovina: ”Using New Media Tools in Public Administration”

17:15-17:30 Ivan Radišić, Co-founder and CEO at Unlimited Communication: “The New Digital Revolution – TAPOINT Contactless Communication”

17:30 The closing of the conference

            Awarding the Certificate of participation



*Note: The organizer reserves the right to modify the program


Video gallery