Focus 2018 – Beograd



Klub narodnih poslanika, Belgrade – Tuesday, 5th of June, 2018


08:00-08:30 Registration of the participants

08:30-08:40 Ceremonial opening

Ø  Danijel Koletić, President of the FOCUS Conference Organizing Board

Ø  Žarko Simović, Member of the FOCUS Conference Organizing Board for Serbia

08:40-08:55 Dražen Maravić, Director of the National Academy for Public Administration of Serbia: “Openness of the Administration”

08:55-09:10 Ivana Antić, Assistant to the Minister at the Ministry of Public Administration and Local Self-Government of the Republic of Serbia: “Openness, Transparency and Accessibility of the Administration”

09:10-10:45 Panel discussion “Strategic Challenges of Communication in Public Administration”

Ø  Moderator: Goran Pejčić, Editor-in-Chief of Local News Program at Radiotelevision of Vojvodina

Ø Participants: Gabrijela Petković Jovanović, PR Manager at The Serbian Business Registers Agency, Milica Marković Tomić, Head of Group for Communication on EU Funds at the Serbian Ministry of European Integration, Ermina Duraj, Head of the Public Relations and Protocol Department of Primorje-Gorski Kotar County, Elvis Mujanović, Advisor for International Development at Deutsche Gesellschaft für Internationale Zusammenarbeit Bosnia and Herzegovina, Ivan Radak, Public Relations Advisor at the National Alliance for Local Economic Development

10:45-11:15 Break

11:15-11:30 Mihailo Jovanović, Director of Information Technology and Electronic Administration Office at the Government of the Republic of Serbia: “Guidelines of the Digital Strategy of the Government of the Republic of Serbia”

11:30-12:30 Practical examples – 1st part

Ø  Melita Pavlek, General Secretary of the Croatian County Association: “Lesson on Transparency – Open Budget Challenge”

Ø  Zvezdana Jovanović Popović, Director of the Public Relations Department at Electric Power Industry of Serbia: “PR in Public Enterprise – Communication Marathon”

Ø  Biagio Carrano, Founder and Director of eastCOM Consulting: “Innovations in Public Communication in Italy: Examples of Good Practice”



12:30-13:15 Ian Farrow, Managing Director, and Christos Pishias, Associate Director at Westco: “Successful Campaigning in the Public Sector: Characteristics of Great Public Service Campaigns”

13:15-14:30 Lunch

14:30-15:30 Practical examples – 2nd part (maknuti Tanju Šikić)

Ø  Borislav Miljanović, CEO at Represent Communications: “Contento – Communication Solution for Public Administration”

Ø  Zoran Torbica, Digital Communication Strategist: “Near Real Time Communication”

Ø  Iva Saraga, Head of Business Communications and Marketing at the Management Office of the Croatian Bank for Reconstruction and Development: “It Does Not Matter What the Public Thinks, It is Important That We Know What We are Doing and to Do It Well”

15:30-15:50 Jelena Pavićević, Founder & CEO of Benefit Communications: “Lobbying – Postulates, Principles and Rules”

15:50-16:10 Break

16:10-16:30 Ana Keglović Horvat, CEO at Lude Ribe and AKH Consulting: “How To Coordinate Business With GDPR and Survive?”

16:30-17:10 Practical examples – 3rd part: (maknuti Milicu Simić)

Ø  Petar Bošković, Chief of Public Relations Department at the Ministry of Defence of the Republic of Serbia: “PR by Those From Whom We Least Expect It”

Ø  Jasmina Milošević, Director of the Road Traffic Safety Agency of the Republic of Serbia: “The Role of the Road Traffic Safety Agencies”

Lidija Stanojević, Advisor to the Director at the Road Traffic Safety Agency of the Republic of Serbia: “Effectiveness of Media Communication”

Mila Lazarević, Advisor to the Director at the Road Traffic Safety Agency of the Republic of Serbia: “Through Campaigns, on the Spot”

17:10 The closing of the conference


            Awarding the Certificate of participation


Video gallery